AI crawler analytics
See which AI is reading your website.
ChatGPT, Claude, Perplexity and Google’s AI crawlers fetch your pages every day. Search Console lumps them in with everything else — so you never see it. TrustTraffic tracks them server-side and shows exactly who’s reading, how often, and which pages.
Crawler tracking is free at launch · no credit card · live in 2 minutes
Demo data — a preview of what your dashboard looks like. Install the tracker to see real hits from your own site.
The blind spot
Your analytics were built for humans with browsers.
AI crawlers don’t run JavaScript, so your normal analytics snippet never fires for them — they’re invisible to Google Analytics, Plausible, everything client-side. And Search Console rolls AI Overview activity into your regular search numbers, with no way to split it out. The result: the fastest-growing source of traffic on the web is the one you can’t measure.
Is your site open to AI?
Check which AI bots your robots.txt lets in.
Before any crawler reads a page, robots.txt decides who’s allowed. Paste any domain and TrustTraffic reads its robots.txt live and shows which of the 50 known AI crawlers are allowed, blocked, or partially restricted — no install, no account.
Real check, read straight from the site’s robots.txt. Try your own domain.
How it works
Live in about two minutes.
import { trusttraffic } from '@trusttraffic/tracker/next';
export const middleware = trusttraffic({ token: 'ttfc_••••' });
export const config = { matcher: '/:path*' };Pricing
Plans that scale with your checks.
Seeing which AI crawlers read your site is free — no credit card. Citation tracking — did ChatGPT, Perplexity or Google’s AI actually cite you — runs on paid AI APIs, so it’s metered in tokens on the paid plans.
Every AI crawler reading your site. No card, no clock.
- ✓Unlimited AI crawler tracking
- ✓Bot-vs-human traffic ratio
- –404 signal + daily notifications
- –Citation checks: ChatGPT, Perplexity, Google AI
- –Competitor citations + notifications
Free once we’re live · no credit card
For a site or two and a real set of queries.
- ✓100 citation tokens / mo · ~3 sites
- ✓Unlimited AI crawler tracking
- ✓Bot-vs-human traffic ratio
- ✓404 signal + daily notifications
- ✓Citation checks: ChatGPT, Perplexity, Google AI
- –Competitor citations + notifications
Growing sites tracking more queries, more often.
- ✓300 citation tokens / mo · ~10 sites
- ✓Unlimited AI crawler tracking
- ✓Bot-vs-human traffic ratio
- ✓404 signal + daily notifications
- ✓Citation checks: ChatGPT, Perplexity, Google AI
- ✓Competitor citations + notifications
Agencies and content-heavy sites at scale.
- ✓800 citation tokens / mo · ~25 sites
- ✓Unlimited AI crawler tracking
- ✓Bot-vs-human traffic ratio
- ✓404 signal + daily notifications
- ✓Citation checks: ChatGPT, Perplexity, Google AI
- ✓Competitor citations + notifications
← swipe for more plans →
FAQ
Good questions.
Why can’t I just use Google Analytics for this?+
AI crawlers don’t execute JavaScript, so any client-side snippet (GA, Plausible, etc.) never runs for them. The only place they show up is your server logs — which is exactly where TrustTraffic’s tracker sits.
Does this slow down my site?+
No. The tracker checks the User-Agent against a bot list and fires a fire-and-forget request only on matches — real visitors are never blocked or delayed.
What do I install?+
A tiny package in your middleware layer: Next.js middleware, a Cloudflare Worker, or Express middleware. One import, one token.
Do you track my human visitors?+
By default, no — TrustTraffic logs only known AI crawlers, with no cookies and no personal data. Turn on the bot-vs-human ratio and it adds one number: human page views as a daily total, so you can see what share of your traffic is AI. Still no cookies, no per-visitor tracking, no PII — just a count.
Can’t a bot just fake its user-agent?+
Today, yes — user-agents are self-reported, so counts reflect what a request claims to be. We’re adding IP verification next: checking each request’s IP against reverse-DNS and every vendor’s published ranges, so a spoofed user-agent won’t be counted as the real thing.
What about citation tracking (did ChatGPT actually cite me)?+
That’s part of the Pro, Super, and Supreme plans — you pick the queries and engines (ChatGPT, Perplexity, Google AI Overviews) and we check on a schedule, metered in tokens. Set it up now and checks start running automatically once citation tracking goes live at launch.
What are 404 notifications and competitor tracking?+
404 notifications (Pro and above) tell you when an AI crawler asks for a page on your site that doesn’t exist — a signal to build it. Competitor citation tracking (Super and above) flags it when a citation check turns up a domain you’ve marked as a competitor, so you see it without running a second query.
Find out who’s reading — before your competitors do.
Not ready yet? Join the launch waitlist — we open on September 16, and crawler tracking is free.